Trademark and Brand Protection
Overview
Volpe Koenig assists clients with developing, acquiring, licensing and enforcing trademark rights in all industries in order to maximize brand strength. Our trademark team has a proven track record of effectively and efficiently managing both U.S. and international portfolios
Our firm’s branding strategies combine our experience in the more traditional areas of trademark prosecution, portfolio management, and trademark enforcement, with a meaningful understanding of the unique challenges presented to brand owners in a global economy whether they are a start-up or Fortune 500 company. We provide brand differentiation counseling for the entire trademark life cycle.
From initial clearance screening of proposed trademarks through obtaining federal and worldwide registrations, as well as the design and implementation of online brand monitoring programs, our attorneys work closely with clients to ensure the focus remains on comprehensive brand protection.
Volpe Koenig also assists clients in prosecuting and defending trademark opposition or cancelation proceedings, as well as litigation.
For our clients’ international trademark prosecution and maintenance needs, we work closely with a trusted network of foreign associates, developed over our many years of practice, in international jurisdictions worldwide.
Proficiencies & Successes
Food Wine and SpiritsWe help clients protect their innovations and grow their brands utilizing a combination of patents, trade secrets, copyrights, and trademarks.
CannabisVolpe Koenig’s cannabis team works with distributors, retailers, suppliers, and investors to secure and protect their innovations and brands.
Attorneys
Key Contacts
IP Insights
IP Insights
Blog Posts
Podcasts
- 03.16.2022
This episode of IP Goes POP! traces the development of a brand from its inception to a seminal trademark.
No matter the size of a business, it is important to grow your brand and establish goodwill in your name - and for that you need a strong trademark. In this podcast episode, IP Goes Pop! co-hosts, Volpe Koenig Shareholders, and intellectual property lawyers, Michael Snyder and Joseph Gushue, welcome Philadelphia's own Pete Ciarrocchi, founder of Chickie’s & Pete’s Sports Bar and Crab House.
In this episode, you will hear how Pete built his business, and what all business owners should know about building their brand, as well as the steps involved in protecting a brand. On the show, Pete shares the history of Chickie’s & Pete’s from a stool-less corner bar, tucked away in a former North Philadelphia row-home, to a franchise and regional staple of Philadelphia and beyond, home to the CRABFRIES® seasoned french fries (a Chickie’s & Pete’s restaurant staple and federally registered and protected trademark).
- 11.11.2021
Why would a company, from the largest to the smallest, spend years building a reputation using its trademarked name and logo, and then suddenly decide to make a complete change? This week on IP Goes Pop! we explore some famous “rebrands,” the ones that worked, the ones that may not have worked. The podcast also looks at what we can learn from Facebook’s rebrand to “Meta” (announced October 2021) and what makes it so unique.
Join Volpe Koenig Shareholders and IP Goes Pop! co-hosts, Michael Snyder and Joseph Gushue, along with fellow Volpe Koenig shareholder John O’Malley, as they explore famous rebrands and the intellectual property (IP) implications that can come with them. Our panel discusses common motives that may lead a company to undergo a rebrand and the key pieces of IP that can determine how strong and successful a company’s rebrand becomes.
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- 02.24.2021
This week on IP Goes Pop! fellow Volpe Koenig Shareholder Robert Leonard joins host Michael Snyder to talk about artists' rights, and attempts by musicians to regain rights to their original recordings.
From Taylor Swift to Prince, IP Goes Pop! looks at what’s at stake when giving up rights to master recordings. In this episode, Michael and Rob explore how musicians try to “take back the music” and discuss how different artists navigated disputes over their intellectual property, and how the internet coupled with the likes of TikTok may be turning the industry on its flip-side.
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- 06.09.2020
This week IP Goes Pop! watches the documentary Tiger King: Murder, Mayhem, and Madness*, the popular Netflix documentary series about self-titled Joe Exotic. Michael Snyder is joined this week by fellow Volpe Koenig shareholder John O’Malley, head of the firm’s Trademark Group.