Trademark and Brand Protection


Volpe Koenig assists clients with developing, acquiring, licensing and enforcing trademark rights in all industries in order to maximize brand strength. Our trademark team has a proven track record of effectively and efficiently managing both U.S. and international portfolios

Our firm’s branding strategies combine our experience in the more traditional areas of trademark prosecution, portfolio management, and trademark enforcement, with a meaningful understanding of the unique challenges presented to brand owners in a global economy whether they are a start-up or Fortune 500 company. We provide brand differentiation counseling for the entire trademark life cycle.

From initial clearance screening of proposed trademarks through obtaining federal and worldwide registrations, as well as the design and implementation of online brand monitoring programs, our attorneys work closely with clients to ensure the focus remains on comprehensive brand protection.

Volpe Koenig also assists clients in prosecuting and defending trademark opposition or cancelation proceedings, as well as litigation.

For our clients’ international trademark prosecution and maintenance needs, we work closely with a trusted network of foreign associates, developed over our many years of practice, in international jurisdictions worldwide.


IP Insights

IP Insights

Blog Posts


  • 11.29.2023

    Get ready for a cinematic exploration of innovation and intellectual property as depicted in popular movies about inventors and creators. In this episode, IP Goes Pop!® co-hosts Michael Snyder and Joseph Gushue, peel back the layers of iconic movies that not only inspire us, but also shed light on the realities of building successful businesses and protecting ideas.

    Starting with 1988’s Tucker: The Man and His Dream, your hosts dive into the story of Preston Tucker and his revolutionary automobile, the Tucker 48. This tale not only epitomizes the spirit of disrupting the status quo but also draws parallels with modern auto-innovators like Tesla. Tucker's journey sheds light on the crucial role of patents in protecting groundbreaking ideas, emphasizing the continued real-world relevance of Tucker's innovations in today's automobiles.

    Never miss an episode! Subscribe on Apple PodcastsSpotify and other favorite media player platforms.

  • 09.20.2023

    This episode of IP Goes Pop!®, takes you on a journey through the iconic world of the Barbie universe and brand, exploring its deep-rooted connections with pop culture and intellectual property law. Hop in the dream car and journey with Volpe Koenig Shareholders and podcast hosts, Michael Snyder and Joseph Gushue to a land of pink corvettes, with a few pitstops at the United States Patent and Trademark Office (USPTO). Kicking off with a discussion of the recent cinematic triumphs of the Barbie movie released this year (2023), your hosts delve into how this classic brand has been brought to life on the big screen captivating audiences around the globe.

  • 03.16.2022

    This episode of IP Goes POP! traces the development of a brand from its inception to a seminal trademark.

    No matter the size of a business, it is important to grow your brand and establish goodwill in your name - and for that you need a strong trademark. In this podcast episode, IP Goes Pop! co-hosts, Volpe Koenig Shareholders, and intellectual property lawyers, Michael Snyder and Joseph Gushue, welcome Philadelphia's own Pete Ciarrocchi, founder of Chickie’s & Pete’s Sports Bar and Crab House.

    In this episode, you will hear how Pete built his business, and what all business owners should know about building their brand, as well as the steps involved in protecting a brand. On the show, Pete shares the history of Chickie’s & Pete’s from a stool-less corner bar, tucked away in a former North Philadelphia row-home, to a franchise and regional staple of Philadelphia and beyond, home to the CRABFRIES® seasoned french fries (a Chickie’s & Pete’s restaurant staple and federally registered and protected trademark).

  • 11.11.2021

    Why would a company, from the largest to the smallest, spend years building a reputation using its trademarked name and logo, and then suddenly decide to make a complete change? This week on IP Goes Pop! we explore some famous “rebrands,” the ones that worked, the ones that may not have worked. The podcast also looks at what we can learn from Facebook’s rebrand to “Meta” (announced October 2021) and what makes it so unique.

    Join Volpe Koenig Shareholders and IP Goes Pop! co-hosts, Michael Snyder and Joseph Gushue, along with fellow Volpe Koenig shareholder John O’Malley, as they explore famous rebrands and the intellectual property (IP) implications that can come with them. Our panel discusses common motives that may lead a company to undergo a rebrand and the key pieces of IP that can determine how strong and successful a company’s rebrand becomes.

    Never miss an episode! Subscribe on Apple PodcastsSpotifyStitcher and other favorite media player platforms.

  • 02.24.2021

    This week on IP Goes Pop! fellow Volpe Koenig Shareholder Robert Leonard joins host Michael Snyder to talk about artists' rights, and attempts by musicians to regain rights to their original recordings.

    From Taylor Swift to Prince, IP Goes Pop! looks at what’s at stake when giving up rights to master recordings. In this episode, Michael and Rob explore how musicians try to “take back the music” and discuss how different artists navigated disputes over their intellectual property, and how the internet coupled with the likes of TikTok may be turning the industry on its flip-side.

    Never miss an episode! Subscribe on Apple PodcastsSpotifyStitcher and other favorite media player platforms.

  • 06.09.2020

    This week IP Goes Pop! watches the documentary Tiger King: Murder, Mayhem, and Madness*, the popular Netflix documentary series about self-titled Joe Exotic. Michael Snyder is joined this week by fellow Volpe Koenig shareholder John O’Malley, head of the firm’s Trademark Group.

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