Imagine That IP Law Blog

Intellectual property (IP) is often the most critical asset for an early stage company.  Developing a strong, cost effective IP strategy and risk management strategy to avoid costly IP litigation can make the difference in a company’s survival.  Investors or potential acquisition entities are well-versed in the importance of a strong intellectual property portfolio and strategy, and typically value early stage companies on the strength of their IP rights.  It is essential to protect intellectual property at early stages in the company’s life cycle in order for any startup to be ... Read More ›

When Lori Gildea became seriously ill, a close examination of her routine and symptoms led doctors to the likely culprit: her gym bag. Unbeknownst to her at the time, her gym bag had undergone a transformation from functional accessory to blossoming petri dish. As she regained her health and strength, Lori looked for ways to prevent another bacteria-induced sickness from disrupting (and jeopardizing) her life, as well as the lives of other active individuals. Her pursuit for a safer, cleaner and healthier workout bag led to ThePureBag™.

Lori wanted a solution to keep workout gear ... Read More ›