Imagine That IP Law Blog

The Fourth of July is a natural opportunity for brands to focus on patriotic messaging, especially around America’s 250th celebration.

“Made in USA,” “American made,” “Built in America,” flag imagery, red, white, and blue packaging, and references to American workers or craftsmanship are all powerful marketing tools. They are also high risk advertising claims when the product, components, or manufacturing process do not fully support the claim. Accordingly, here is a timely reminder for companies to review how U.S. origin claims appear across packaging ... Read More ›