Imagine That IP Law Blog

For many consumers, finding a good “dupe” is not a mistake. It’s the goal. Rather than being tricked into believing they are buying a luxury product, shoppers increasingly seek affordable alternatives, knowing that they are not buying the high-end product being imitated. This trend creates a practical problem for all brands, especially fashion brands, where a product’s appearance may be an important part of its appeal and brand identity. Trademark infringement traditionally turns on whether consumers are likely to be confused. If consumers know they are buying a dupe, is ... Read More ›