Posts from July 2025.
From Radio Stunt to Licensing Asset: What Wing Bowl Teaches Us About Trademark Value

What’s in a name? For Philadelphians (and young men of a particular era) “Wing Bowl” conjures up zany images from the 1993-2018 annual early morning chicken wing eating competition including scantily clad women, radio theatrics and trying to get into a sports arena at the crack of dawn, all wrapped up in a uniquely local brand of Philadelphia pre-Super Bowl sports chaos.

After seven years, Wing Bowl is reportedly back in the news.  But when you look a little closer, it’s clear this is not quite the Wing Bowl of old. The event is being licensed, but not revived in the same way. It will ... Read More ›

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