Volpe Koenig Launches New Brand Identity, New Podcast And New Privacy & Data Security Practice
Volpe Koenig is pleased to announce its new branding and redesigned website which reflects the firm’s global reach, breadth of services, commitment to client service, and innovation. The new branding signifies a new era of Volpe Koenig, focusing on continued growth and providing innovative and strategic legal solutions while staying true to its longstanding track record of quality and client service.
The new site features the launch of a new podcast, IP Goes Pop!, which explores the fascinating intersection between intellectual property and pop culture. The Firm also launches the new Privacy & Data Security practice led by John J. O’Malley. With this new practice, clients can rely on the Firm for guidance and representation regarding business strategy, risk management, compliance and response regarding their privacy and data security concerns.
The Firm’s objectives of the rebrand and website redesign expanded beyond aesthetics to include an examination of its client services and to gain a client-side perspective. We took the time to step into our client’s shoes to refine our processes further. After a comprehensive and robust three-month branding exercise that included client input, the new website possesses improved functionality and enhanced content and is focused on communicating the firm's mission to accelerate client success.
During the branding exercise, the firm found that its clients especially valued the attorneys' personality, responsiveness, and reliability. This is reflected through the new website, which showcases the expertise and personalities of attorneys through attorney spotlights.
The firm’s new brand platform provides a seamless experience for clients with a mobile-friendly content strategy that projects the firm's deep bench of industry and technology capabilities. Additionally, the new contemporary logo is engaging, vibrant, and engaging, resonating with the firm’s attributes.
“Our new brand identity is strategic, dynamic, and innovative —it reflects who we are. We are globally reaching, committed to quality, and focused on client service. Our new branding brings all of these elements together,” Volpe Koenig President John C. Donch Jr. said in a statement. “Our firm is comprised of highly skilled IP professionals who are friendly, reliable, and responsive, which our clients deeply value. They are committed to making our clients life’s easier while being a value-add high-quality service provider. Our redesigned brand effectively communicates our values and the excellent services that we have to offer.”