Posts tagged Social Media Branding.
Nevertheless, She Desisted: Kristen Bell, Shattered Glass, and Why Your Podcast Needs a Trademark

Actress Kristen Bell, alongside her business partner Monica Padman, debuted a limited series podcast this summer, which focused on sharing the stories of exceptional women. They called it Shattered Glass, an homage to the ceiling-smashing work of storied guests like Oprah Winfrey, Reese Witherspoon, Gloria Steinem, and Malala Yousafzai.

By the fifth episode, the podcast had been renamed We Are Supported By and Bell was embroiled in a public skirmish with the creators of a different podcast called Shattered Glass – one that also celebrated the stories of strong women, and that had ... Read More ›

Influencer “Fails” – Avoid These Three Legal Mistakes in Affiliate Marketing

The influencer industry has ballooned in size and importance since the first affiliate marketing network was launched fifteen years ago. With this growth, however, comes increasing legal responsibility for those who profit off it.

Celebrities make headlines for commanding upwards of $1M for sponsored social media posts, but the average influencer is more likely to be a young person, armed with an iPhone and a shoestring budget. In a world where affiliate marketing, sponsored posts, and giveaways trump traditional print advertising, influencers - from nano-influencers to Kim ... Read More ›

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